Wednesday, May 6, 2020

Ingo money founder and his firm growth Example

Essays on Ingo money founder and his firm growth Admission/Application Essay Finance and Accounting After graduating as a finance and business it is advisable to look for jobs in young financial firms. The reason for this lies in the fact that young firms play a central role in job creation as they invest in innovation and the steady growth of its institutions. With such ambitions and postulation of future development and growth in business circles, new firms are in constant need of fresh minds and talents that can be easily sourced from graduating students. Owing to the recent advancement in technology and ever-changing market dynamics, many young financial firms are investing in a labor force that can adapt to these changes in a very responsive manner and hence give the fresh graduates higher chances of landing jobs. On the other hand, finding a job in such organizations gives an individual the opportunity to practice their professional careers and espouses advancement in their professional portfolio to higher occupational levels (Dane Paul 43). An already established firm provides very limited chances for employment and subsequent growth owing to the already established structures with a sufficiently experienced human resource. Such firms have minimal need for aggravated growth, development and expansion plans hence no bears no future for the young graduates (Dane Paul 43). One such firm in the financial business sector is Ingo Money, Inc.; a leading innovator in risk management, the management of funds in the form of mobile deposits and money transfer services. The founder of this company is Drew Edwards, whose main objective of setting up this organization was essential in filling a gap in the market domain by availing a convenient source of recurring funds for a wide array of payment platform that makes use of new digital payment. Drew founded the company about 12 years ago; before then, he was the chairman and chief executive officer of Towne Services, Inc. where he made remarkable contribution to the organization while employing an efficient leadership strategy. He has also served in different management positions with the Federal Reserve Bank and the Bankers Bank in Atlanta and skylight financial. Having worked in the banking industry for over a decade, Drew saw the need to provide a new platform for innovative minds in the market and came up with a solution through Ingo Money- the only technology solution of its kind in the market domain. Bruce Zagaris attributed Ingo Money to a viable business venture owing to the high positive feedback and reception in the market. The firm is performing exceedingly well as demonstrated by the millions of subscribers using their technology to access funds from bank branches, ATMs, mobile devices and alternative financial services. Owing to the feasibility aspect of the business venture as projected by the market trends, Ingo Money Inc. provides a perfect case example of a firm with a great potential and capacity to grow and be established at the helm of the industry for a long time to come (Zagaris 102). The organization has for a long time relied on creativity and innovation capabilities on its programs to remain relevant in the market (Roy Gayle 180). It is in essence an inevitable strategy for the firm owing to the dynamic nature of the industry. For this reason, the company needs to employ the services of fresh innovative minds to come up with new software programs that can be integrated into mobile applications to keep up with the new trends in the market. Graduates getting opportunities to work with such vibrant firms in the industry are guaranteed of sharpening their skills and gaining expansive technical and professional skills that are crucial in the course of gaining experience and establishing their careers (Roy Gayle 180). In summation, it is quite essential for graduates to be keen when selecting the firms that they would like to work for as this will determine how fast one is able to rise in the corporate ladder and be an accomplished profession in their various fields of specialty. The need to secure the right firm is even much higher for individuals in competitive fields such as finance and business as one stands the risk of stagnating in one position if they get themselves in uncompetitive, less vibrant firms in the business sector. Works cited Bruce, Zagaris. Handbook of International Management. London: Cambridge University Press, 2010. Print. Dane, Stangier Paul, Kedrosky. Neutralism and Entrepreneurship: The Structural Dynamics of Startups, Young Firms and Job Creation. Retrieved on (September, 2010) from: http://www.unibg.it/dati/corsi/37027/50758-4.%20The%20structural%20dynamics%20of%20startups,%20young%20firms,%20and%20job%20creation.pdf Roy, Smith Gayle, DeLong. Global Banking. New York: Watson Sons, 2012. Print.

Tuesday, May 5, 2020

Marketing and Color Shampoo free essay sample

This is a class project about marketing plan of new product launched by any company. This project is presented in the course Global Marketing which is offered in MBA. In this project we have to present new product idea and complete marketing plan regarding that new product. 1 Product idea should be new and should not be related with any existing product already launched in the market. If idea is related with any existing product then it must be advanced and much different with that product. pic] 2 My new idea is   under the brand name of SUNSILK and the parent company is Pakistan. 3 Introduction: 4 The new concept is color shampoo under the brand name of SUNSILK which is already famous all over the world. This is the advanced form of shampoos and new feature add up in the shampoo which is coloring hairs as well as removing dandruff and cleaning hairs. 5 Color shampoo is a shampoo which has ability to color your hair every time when you use it. We will write a custom essay sample on Marketing and Color Shampoo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is available in different colors and when you use different color shampoo every time it works. Shampoo has ability to clean your hair and remove dandruff but new SUNSILK color shampoo is not for removing dandruff or cleaning hairs but make hairs colorful.   shampoo is alternative of hair color tonic and it works simply. Just apply on your hairs like ordinary shampoo and feel your hair colorful. 7 2 UNILEVER Marketing Objectives: 3 Increase sales Every company has primary marketing objective and that is increase of its sales. Company is made for earning profit and with the help or maximizing sales high profit can be achieved. 4 Increase market share When you try to increase sales actually you try to find your new customers and increase your customer leads. It means you try to maximize your market share. 5 Expand into overseas’ markets 1 Unilever has marketing objective is to expand into overseas market. Unilever always try to operate in different countries. 6 Be socially responsible i. e. ethical 1 Being a part or society Unilever has objective to be responsible social ly . e. ethical. Ethics and common social values must be considered in Unilever’s marketing policies.

Wednesday, April 8, 2020

A Look At Puritanism Vs Deism Religion Essay Essays

A Look At Puritanism Vs Deism Religion Essay Essays A Look At Puritanism Vs Deism Religion Essay Paper A Look At Puritanism Vs Deism Religion Essay Paper In the 17th and 18th centuries, spiritual beliefs become the chief point of focal point in Europe and in the new universe. The first issues with faith trade with Catholicism and Protestantism ; British Catholics became wary of the way of Catholics motivations, so they decide to interrupt off into a new subdivision of Christianity: Protestantism. One of the new major subdivisions of Christianity is Puritanism which contains ties of Calvinism in its nucleus. Puritans make their ain regulations and make up ones mind to pattern Christianity the manner God intended: attempting to sublimate the Church. For Puritans, the Bible is the lone manner to pattern and its guidelines must be obeyed daily. Four cardinal beginnings track the lives and escapades of John Winthrop, Michael Wigglesworth, John Dane, and Mary Rowlandson. No other possible faith sprouted in people s heads until Boston bore a adult male named Benjamin Franklin in 1706 who challenges Puritanism wholly with his Deist beliefs. When Franklin turns nineteen, he publishes his religion to the universe in his Dissertation on Liberty and Necessity, Pleasure and Pain. These new ideas spread around the new universe and get down making a seed of uncertainty in people s caputs about their faith. In 1725, Benjamin Franklin promotes a new faith that is widely different from the traditional Puritan position based on his positions of God and the Universe. Section two of Ben Franklin s Dissertation discusses pleasance, hurting, and the absence of an hereafter. Section two explicitly provinces pain and pleasure balance each other out throughout life finally go forthing everything on an even keel: Pain is equally balanced by pleasance and hence there is no demand to conceive of an hereafter ( Franklin 27 ) . Franklin views decease as the terminal of the route with an absence of an hereafter. He says, Even if there is an hereafter, there could be no memory of earthly existenceaˆÂ ¦so it could do no difference to us ( Franklin 27 ) . This thought parallels his proposal depicting a babe s degree of consciousness ; Franklin believes babies are non witting of their ain being until the babe feels pain for the first clip. The edginess that babes experience is relative to the pleasance they feel every bit good. For case, if Franklin creates a expression of pleasance and hurting it would look as such: Pleasure + Pain = 0. Similar to equi librium, Franklin believes in pure balance: The Pain of Labour and Fatigue causes the Pleasure of Rest, equal to that Pain ( Franklin, 28 ) . Franklin tungsten raps up his statement by claiming every adult male and adult female experience an equal sum of pleasance and hurting so that in the hereafter, God is non required to do any other accommodations. Since there is balance, hereafter does non be or hold any important importance in world. Puritans, contrary to Franklin s positions, believe people are of course evil animals and necessitate to be guided by authorization. John Winthrop, a seventeenth century frequent incumbent governor of Massachusetts, declares that civil freedom is the most right autonomy under God. The first type of autonomy, natural, is evil by nature and incorrect under the eyes of God: The exercising and maintaining of this autonomy makes work forces turn more evil and in clip to be worse than brute beastsaˆÂ ¦This [ sort of autonomy ] is that great enemy of truth and peace ( Winthrop, 1 ) . Winthrop s positions of autonomy and Puritanism are evidently different from what Franklin believes. Franklin believes worlds are of course good and can make no evil when Winthrop believes people are born evil and need to be monitored. Winthrop says Puritans must follow civil autonomies because they are merely and what God intended. This autonomy symbolizes the compact between God and adult male in the m oral jurisprudence. Winthrop says specifically this autonomy comes from Jesus to do us free to idolize him: Such is the autonomy of the church under the authorization of Christ ( Winthrop, 1 ) . Puritans unrecorded and dice for the civil autonomies of Christ and genuinely believe in his powers to command us. John Dane in his narrative, A Declaration of Remarkable Providences in the Course of My life, exemplify and turn out the beliefs of all Puritans after he refuses the sexual comfort of a lady and gives the recognition to God: I thank God I neer yet knew [ sexually ] any but those two married womans God gave meaˆÂ ¦God taketh attention of us when we take no attention of ourselves ( Dane, 8 ) . In Dane s eyes, the civil autonomies of the settlement allowed him to avoid wickedness. This same illustration arises in Mary Rowlandson s narrative when she refuses an offering of baccy and raps herself on the dorsum: I thank God, he has now given me power over it ( Rowlandson, 18 ) . These illustrations show the important differences between Deists and Purists, for the Deists believe they can make good Acts of the Apostless themselves but the Purists believe God allowed them to make good workss and trials them. Another faithful Puritan, Michael Wigglesworth, known for his verse form about Hell, The Day of Doom, opposes Franklin s positions sing the absence of an hereafter and the ability to move morally. As described earlier, Franklin believes an hereafter is wholly false under the eyes of Deism. Franklin says an hereafter shall non even be considered because it makes no difference ; if our earthly experience will non be recalled the hereafter is merely irrelevant. However, Wigglesworth strongly believes in an hereafter. After reading the transition, he apparently merely cares to state everybody they are traveling to Hell someday: Traveling to Hell will be those who were non able to acquire or understand this offer of redemption ( Wigglesworth, 4 ) . Everyone who is non a Puritan or non predestined to Heaven is traveling to hell. He elaborates and specifies the hapless psyches: the mentally retarded will travel to Hell, Indians are destined for Hell, and eventually babes who are non pre destined for redemption will stop up in Hell. This transition reiterates the Puritan thought that people are born evil and can non alter based on their ain virtue. In this twenty-four hours and age, it is highly hard to convert person you are saved and most of the clip ends up really backlashing, converting the individual you are in fact condemned. The differences between Puritanism and Deism continue to originate throughout the journeys of two of import Puritans. Mary Rowlandson s narrative, A Narrative of the Captivity and Restoration of Mrs. Mary Rowlandson, describes Mary s escapade through imprisonment with the Native Americans and how she believes God has chosen her for redemption wholly standing on the other side of the spectrum of Franklin. The Indians gaining control Mary and one of her kids and subsequently give her a Bible. She takes this as an act of God alternatively of merely a pure happenstance: I can non but take notice of the fantastic clemency of God to me in those afflictions, in directing me a Bible ( Rowlandson 17 ) . Where Deists believe these act by the Indians merely act to function a greater good in their persons lives, Puritans think God tests them and chooses them for redemption. Puritans believe persons destined for redemption must be battled tried, but Deists barely believe in an hereafter and decidedly believe the actions on Earth do non ensue in effect after decease. Rowlandson persuades herself to believe th ese are Acts of the Apostless of God by mentioning her brushs to specific tests in the Bible including her trip down the river: Psalm 137:1, By the rivers of Babylon, there we saw down, yeah, we wept when we remembered Zion ( Rowlandson 18 ) . In Rowlandson s head, God tests her and chooses her for redemption. This observation additions strength when Rowlandson quotes Hebrews and relates it to her life: Heb. Twelve 6, For whom the Lord loveth he chastened, and scourgeth every Son who he receiveth ; but now I see the Lord had his clip to scourge and chastise me ( Rowlandson, 20 ) . Unlike Deists, Rowlandson sees herself as evidently chosen to travel to Heaven familiarising herself with Winthrop, Dane, and Wigglesworth. John Dane, the concluding Puritan with a life altering narrative besides believes God tests him throughout his life to beef up his religion in Him, but one time once more contradicts Franklin s Deist beliefs. When Dane is a immature male child, he runs off from his house because he believes his male parent attempts to command him excessively much. However, as Dane fled his place, his ma said something that changes his life everlastingly, Travel where you will, God he will happen you out ( Dane, 7 ) . During this period in Dane s life, he does non see the Acts of the Apostless of God but alternatively sees the actions as his ain good psyche. A few hebdomads subsequently, a wasp stings Dane twice in the exact same topographic point in a hebdomad s period. As the WASP stings Dane, H2O and blood came out of it which represents Christ s actions in his head. Immediately, Dane remembers the words his female parent said to him as he ran off, so to Dane this as a mark from God. Finally, a Bible was on his parents tabular array at place and he opened it to a page that changed his religion: Come out from among them, touch no dirty thing, and I will be your God and you shall be my people ( Dane, 11 ) . This quotation mark opposes the Deist point of position ; Deists do non utilize the Bible hence do non purchase into the prognostications told throughout the testament. Deists besides do non idolize contrary to the Puritans. However, Dane sees this as another mark from God to alter his religion and give himself to Christ. He eventually believes he can be saved. Finally, after measuring faithful Puritans and up and coming Deists, the differences between the two faiths stick out to readers. Obviously, Franklin has the desire to wholly interrupt away from the train of idea of the rigorous Puritans to make a more loose rational type of faith. The actions, words, and beliefs of Purists and Deists show the surmounting differences between the two faiths.

Monday, March 9, 2020

Continuing divisions between black and minority ethnic (BME) groups still remain a significant social concern, with themes such as the higher likelihood of socio economic deprivation The WritePass Journal

Continuing divisions between black and minority ethnic (BME) groups still remain a significant social concern, with themes such as the higher likelihood of socio economic deprivation Conclusion Continuing divisions between black and minority ethnic (BME) groups still remain a significant social concern, with themes such as the higher likelihood of socio economic deprivation IntroductionConclusionRelated Introduction Continuing divisions between black and minority ethnic (BME) groups still remain a significant social concern, with themes such as the higher likelihood of socio economic deprivation, lower levels of education and increase contact with the criminal justice system than their white counterparts still being highlighted (Bogg, 2010, pg66) It is also clear that these inequalities are inherent within the provision of mental health care services, with the Mental Health Act Commission (MHAC) reports   continuing to highlight the higher rates of detention for BME groups under section 136 of the Mental Health Act 1983 (MHA 1983) (Bogg, 2010). Racism has been argued to be a fundamental cause of inequalities in mental health care and racism within psychiatry derives from the traditions of the discipline, its history, ways of assessing and diagnosing, organisation and its involvement with the powers of state (Fernando, 2010, pg105). There are demonstrable differences in access to preventative care for majority and minority ethnic groups. This is partly because the structure of health services is often cast in the dominant culture’s mould (Bhui, 2002, pg 90). Racism in the provision of psychiatric services derives from the manner in which institutions are constructed and fashioned and the failure by most organisations to confront the inherent and historically determined racism (Fernando, 2010, pg105). Psychiatry, the doctrine concerned with disorders of the mind, is a western tradition developed in western cultures in conjunction with ideas surrounding race and power. The idea that BME groups had inferior brains or defective personalities was a common notion in the 19th century and these ideas were taken on board very easily and naturally by psychiatry and western psychology (Fernando, 2010, pg62). Historical perspectives illustrate the political and social motives which created the definitions of, and policies on mental health issues. The creation of mental health to support the social structure of the time can be best demonstrated by the case of draptomania, an ‘illness’ particular to slaves and whose classic symptom was the ‘irresistible urge to run away from the plantation (Ndegwa et al, 2003, pg90). This demonstrates the element of control issued through the ideas around mental health and the notion of inferior BME groups. Racism is still thought to expressed and felt today in the provision of mental health care and other public services. Research into the structures and organisations of mental health services identified systems of inequalities based on race and is known as institutional racism. In the investigation of Stephen Lawrences death institutional racism was defined as ‘the collective failure of an organisation to provide appropriate and professional service to people because of their colour, culture or ethnic origin. It can be seen or detected in processes, attitudes and behaviours which amount to discrimination through unwitting prejudice, ignorance, thoughtlessness and racist stereotyping which disadvantage minority ethnic people (Macpherson, 1999). The report found institutional racism in many aspects of the Stephan Lawrence case, including the conduct of the investigation, the treatment of the family, the failure to recognize the murder as racially motivated and the lack of urgency and commitment in the investigation (Singh, 2007, pg363). Since the publication of the Macpherson report institutional racism has been declared to be a problem in the UK National Health Service (NHS). A significant development into the NHS, especially its mental health services being branded as institutionally racist is the inquiry into the death of David ‘Rocky’ Bennett. An inquiry team was set up to examine the care and treatment that Rocky Bennett received before he died after being restrained by up to five nurses (Athwal, 2004).   The inquiry report described the inequalities in mental health services faced by black and minority patients as ‘a festering abscess which is at present a blot upon the good name of the NHS (Norfolk, Suffolk and Cambridgeshire Strategic Health Authority, (2003) and attributed these inequalities to institutional racism. It can, however, be problematic to use institutional racism to explain the circumstances of Bennett’s death. The failure to train staff in methods of safe restraint and prompt resuscitation cannot be seen as institutionally racist in itself unless some racist intention or process can be identified in this failure, since all patients could suffer as a consequence. However, if fears of black male patients’ inherent violence led to their being restrained more frequently and forcefully, then a racist effect could ensue. But in this case it is the assumption about black violence, rather than the failure in training that constitutes the racism in question. Furthermore assumptions about black violence are held by individuals rather than constituting a feature of the organisation (Bradby, 2010). In 2005, in response to increase awareness of racial discrimination in the psychiatric system, the Department of Health introduced its BME mental health programme through the National Institute for Mental Health in England (Coppock et al, 2010, pg114). The programme aims to improve the mental health care of all people of BME status including those of Irish or Mediterranean origin and east European migrants (DoH, 2005).   However, while this publication accepted most of the recommendation made by the inquiry into the death of Rocky Bennett’s death, it refuted the existence of institutional racism in mental health services. In doing so, it ignores the finding of the Macpherson Report. Such an approach fails to contextualize the various forms of direct and institutional racism in the wider society (Coppock et al, 2010, pg114). ‘Count Me In’ (2007) was a one day census of the NHS hospitals, private mental health hospitals, and learning disability units which contributed to the increasing evidence of ethnic differences in the treatment of mental illness (McKenzie et al, 2007). The survey of 32,023 inpatients on mental health wards in 238 NHS hospitals reported that 2 per cent of patients were from BME groups although they only represent 7 per cent of the population in the UK (MHAC, 2007). It is too simplistic and problematic to blame institutional racism for such a situation and whilst it is the case that Afro-Caribbean’s are over represented, other groups such as the Indian and Chinese communities are underrepresented. Such discrepancies indicate that there may be more to this than the issue of race and ethnicity (McLaughlin, 2007). Nevertheless, it has been argued that a lack of understanding of cultural diversity in the experience and expression of distress leads to the reinforcement of cultural stereotypes which can result in misdiagnosis and negligent care (Coppock et al, 2010, pg113). The Ritchie inquiry into the care and treatment of Christopher Clunis is another high profile inquiry that found the collective failures in psychiatry to an individual from a BME group (Singh, 2007).   Many shortcomings were recorded about the institutional racism that was identified, for example, Clunis’ first visit showed that the ‘opportunity for early diagnosis and possibly effective treatment was lost’ (Ritchie, 1994, pg14) to a desire by social workers ‘not to stigmatise a patient, or label him in any way as a violent or difficult person which was felt might work to his disadvantage’ (Ritchie, 1994, pg19). The enquiry made it clear that there was a tendency among staff repeatedly to ‘postpone decision or actions when difficultly was encountered or perhaps because the patient was threatening and intimidating, and possibly because he was big and black’ (Ritchie, 1994, pg107). This report, it has been argued, reveals institutional racism in practice and demonstrates the risks that many from BME groups face within psychiatry of not being given the correct diagnosis and not being treated assertively enough, simply because of their ethnicity (Singh, 2007). Accusations of institutional racism would appear to be well founded and disparities reflect the way health services offer specific treatments of care pathways according to racial group, and therefore seem to satisfy the well established and widely known definition (McKenzie et al, 2007). However, a closer look at the issue shows the reality to be more complex than it is often reported, and also highlights the danger of pathologising whole communities under the guise of therapeutic aid (McLaughlin, 2007).   The issues argued by Mckenzie and Bhui (2007) that presupposes that treatments are in reality offered on the basis of racial group disallows the possibility that ethnic differences might exist because of other societal factors, which may not be within the control of health services (Singh, 2007). More over it does not consider the possibility that care pathways are not always offered by health services but are sometimes chosen, and sometimes imposed upon patients by legal process es, outside the control of healthcare services (Singh, 2007). However, Mckenzie and Bhui argue that acknowledging the existence of institutional racism can lead to tackling the causes of these racial disparities. Delivering race equality may training may have some impact on disparities in involuntary admissions but because such admissions reflect the combined actions of the criminal justice system, social services and education, a strategy based in mental health services alone is unlikely to be sufficient (McKenzie et al, 2007). Institutional racism and oppressive practices have resulted in increased funding of research into the amount of mental illness amongst ethnic minorities. In the UK, the voluntary sector has emerged as a provider in response to the inflexibility of statutory services and has been charged with the responsibility to develop better services, while the statutory sector remains not only unattractive but aversive to BME service users (Bhui, 2002, pg139).   The strength of specialised services lies in the mandate from service users and the commitment of the voluntary sector and the practitioner’s interest in culturally competent mental health care provision (Bhui, 2003). In contrast, some argue that, whenever BME groups are the focus of discussion, it immediately focuses on the idea of the ‘separate’, ‘different’ and ‘them’ being not part of ‘us’ and therefore requiring ‘special’ attention, outside of the provision of mainstream services (Bhui, 2003). Rather than promoting the needs of BME service users, there is a danger that specialist services can marginalise people from minority ethnic communities even further (Lester et al, 2010, pg193). However, specialist services already exist and are now being adopted in statutory services engage those most disenfranchised by existing models of care. Existing services as a whole do not offer a system of care in which BME groups can expect to receive the least coercive treatment (Bhui, 2003). On the other hand, some commentators argue that the solution for the current problems in the provision of mental health care, must involve the mainstream of psychiatric practice rather than marginal initiatives that emphasise further segregation of minority needs (Bhui, 2003). Conclusion For many commentators, the way forward may actually require a dual approach; working inside mental health services to make them more appropriate for people from minority ethnic communities, while at the same time working outside public sector mental health services to build capacity within black and minority communities and the voluntary sector for dealing with mental ill health (Lester et al, 2010, pg193). To ensure that culturally sensitive services become a mainstream feature of mental health services rather than an optional extra, the majority of commentators emphasise the central importance of training (Lester et al, 2010, pg194). However, by focusing inappropriately on culture and ethnicity at the expense of sound clinical judgments, we risk offering poorer rather than better care to patients from minority ethnic groups (Singh, 2007).

Friday, February 21, 2020

Skin cancer ( Health Professional Practice 1) Article

Skin cancer ( Health Professional Practice 1) - Article Example Article-1: De Launey, J. (1996). The sun and the skin cancer. Current therapeutics, 30- 39. The article by De Launey (1996) provides and over view of the role of sun in the development of skin cancer. According to De Launey (1996), all forms of skin cancers are becoming significant causes of morbidity among human beings. There are basically 2 types of skin cancers and they are melanoma and non-melanoma skin cancers. Non-melanoma skin cancers include Bowen's disease,actinic keratosis, squamous cell carcinoma, basal cell carcinoma and keratoacanthoma. The author opines that the incidence of malignant melanoma is doubling every year and that even non-melanoma cancers are on rise and hence general practitioners must be aware of these types of cancer so that early recognition and prompt treatment is possible. According to the author, significant risks for malignant melanoma are sudden burning exposures especially in the first two decades of life. Thus, prevention of skin cancer is possibl e only through recognition of significant risk factors which include non-black skins and those living in areas of high sunlight exposure. prevention is mainly by limiting the number of hours of outdoor exposure and by wearing sun protective clothing and broad spectrum sunscreens 15 plus with skin protection factor containing UVA and UVB blockers. Along with these salient features, the author also describes individual types of cancer and their histopathological features. He also discussed clinical presentation, prognosis and treatment strategies. I strongly recommend that general practitioners and other health professionals must be aware of the types of skin cancers described in this article and various preventive measures that can be applied with assertion. Since protective factors are very essential during the first 2 decades of life, pediatricians must educate the parents of their patients about risks associated with sun exposure and strategies to prevent them. Article-2: De Herto g, S.A.E., Wensveen, C. A.H., Bastiens, M.T., et al. (2001). Relation Between Smoking and Skin Cancer. J Clin Oncol., 19, 231-238. The main purpose of study by De Hertog et al (2001) is to investigate, ascertain and evaluate the risk of skin cancer in those who are exposed to tobacco smoking. This study is in the wake of unknown risk estimates of cancer with tobacco smoking. The study is a hospital based case-control study in which patients with different types of skin cancers were put in the study group and those without cancer in the control group. Personal interviews were done and information about smoking history was collected. Based on relative risk estimation, it was evident that there does exist an association between smoking and squamous cell carcinoma and the risk was higher among current smokers. A dose-response relationship was found between the number of cigarettes or pipes smoked. Other forms of skin cancer were not associated with smoking. The authors concluded that sm oking is an independent risk factor for cutaneous squamous cell cancer. The authors discussed that smoke is a skin carcinogen and can affect the skin either locally or systemically. It contains several classes of compounds with demonstrated carcinogenic or cocarcinogenic activity, including nitrosamines, polycyclic aromatic hydrocarbons, aromatic amines, unsaturated aldehydes, and phenolic compounds. these can cause genetic mutations and contribute to development of cancer. in my opinion, this study provides

Wednesday, February 5, 2020

Characteristics of the Movie The Shinning Essay Example | Topics and Well Written Essays - 750 words

Characteristics of the Movie The Shinning - Essay Example The plot of the movie is setting the family in a haunted hotel in winter and then introducing the evil theme. This creates the best recipe for a horror movie (King 32). This paper analyzes the mise-en-scene characteristics of the movie, with emphasis on the frame, composition and design and proxemic patterns. The Frame The opening frame for the movie begins with a tracking shot of the ocean with surrounding mountains. This is a sign of an isolated area to depict confined large spaces away from the city surrounded by nature. The music gets faster parallel with the tracking shot, and slows down as the pace of the tracking shot slows. This creates nervous and uneasy feeling for the audience. There is suddenly an aerial shot of a vehicle driving, an effective camera shot as it makes the vehicle look isolated and small. The movie frame produces some aspect of denotation as the vehicle continues travelling until it approaches a blue, cold, white and grey area with a visible mansion over th e mountains (King 134). The scope and grace of the rest of the shots is hypnotic, but there is a moment prior to a low fly-by pass of a yellow car where the shadow of the helicopter capturing the scene becomes clearly visible in the lower right corner of the shot. The shots of the movie are fully academy aperture, with compositions and design for 1.85:1 purposely for projection in the theatre. The screens were marked and masked off with the ratio of 1.85:1. The helicopter shadow is visible in about four or five frames towards the edge of the masking at the 1.85:1 ratio (King 213). Composition and Design The set design and composition of the movie is epic. The movie incorporates contrasting between warm and cool colors in peak moments, including some major turning points. Lower contrast composition often precedes the heightened shots, subsequently developing some form of contrast between the shots. The interior of the movie feels mundane, yet so evil. The most dramatic weight of the film is the Overlook Hotel. The producer seems to create a perfect fusion between the interior and exterior shots. The producer uses violent color contrasts to heighten the audience’s unease feeling. One such key moment is when Grady ushers Jack into the washroom and urges him unsubtly to help his family. This scene is so intense that the audience may not notice the surrounding. The washrooms are full of stark artificial light, in sharp contrast to the ballroom with the boozy gold and warm (King 289). The pure white floor and ceiling in the washrooms accentuate the scary crimson walls. The composition and design of the movie is best highlighted at the manager’s room where Jack goes through an interview. The office is a typical 1970s office, with salmon-colored walls full with framed pictures. The office is completely different from the evil-looking washroom and the supernatural ballroom. From the set design of the office scene, it is evident that the designer took insp iration from actual hotel rooms in the American society. It seems that the producer built anomalies deliberately into the layout of the hotel to confuse the spatial awareness of the audience (King 325). A quick analysis of the plan view may reveal the drawing of the architects. The layout makes no sense, with hotel rooms open and straight onto balconies and internal windows with external light, as well as abrupt ends of the corridors. Proxemic Pattern Of the four proxemic